We pride ourselves on our research and due diligence in the market and being able to educate our clients on what analysis need to be conducted. So, whether you’re buying your first Buy to Let or building on your existing portfolio, experienced investors would agree that research is a crucial part of the process. While we all love scrolling through property websites like Zoopla & Rightmove and brochures or viewing listings and floorplans online, it’s important to remember that ‘searching’ isn’t ‘researching’. Wherever you intend to invest — London, Birmingham, Manchester, Liverpool, Leeds etc. – you must understand the big picture of the city along with its unique market drivers and characteristics.
So, before inspecting properties, reviewing suburbs-level data, analysing local demographic statistics, or checking out floorplans, we recommend investors first equip themselves with an overview of the city’s macro-level details, including economy, infrastructure, population and employment opportunities. Thoroughly understanding the trend of these factors will help you discover which locations may outperform and thus provide greater investment returns.