Most Choose to Rent Closer to Work - Nova
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A new study has found that Britons who live in cities are much more likely to uproot and move if it means they will be closer to work.

This trend of people moving into homes closer to work has been revealed in a study done by Canary Wharf Group. This is not a new trend, as the generations now joining the workforce seek an improved work/life balance. It is something the we at Nova keep a close eye on.

Overall 70% say they would move their home for the purpose of reducing their commute. 47% of Londoners, 40% in Birmingham, 37% in Oxford and 33% of Newcastle and York residents.

In comparison, only 8% of respondents from rural areas say they would move in order to be closer to work.

When seeking a new home generally, proximity to the office is ranked as one of the primary criteria for choosing a new home. Other criteria items which ranked highly among respondents was local amenities, having a garden, and to a lesser extent – good schools.

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